The communication campaign for the first selection of Italian candidates for European Capital of Culture 2019

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In the autumn of 2013, Ravenna was among the 21 Italian cities eligible to become the European Capital of Culture in 2019 and had already submitted the pre-bid file, where it argued its nomination and presented the program of activities for 2019.

Why

The Ravenna2019 team needed to communicate the unique story of its nomination.

How

BAM! worked towards the creation of a placement campaign through strategic analysis and the support of graphic execution and copywriting composition. The result was the creation of the campaign “A written application to 2000 hands” that accompanied the last months of 2013 and the communication of the shortlist selection.

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