A strategy for the final rush in the Ravenna2019 candidacy
After the best Italian candidates in the running for European Capital of Culture 2019 had been selected, the six cities (Ravenna, Perugia, Siena, Assisi, Cagliari and Matera) had until October 2014 to reformulate the application definitively and, in the meantime, carry out regional activities.
During this final rush, Ravenna deemed it necessary to reorganize the whole promotion and communication of its activities, not only to enhance the level of involvement of citizens, but also to communicate its proposal more effectively at international level and to the Evaluation Committee.
BAM! was among those involved at this stage, in particular to develop an integrated communication strategy that would express the potential of the application and would facilitate the participation of the citizens of Ravenna. The work of BAM! accompanied the application in all stages: from the Europe Party, to the organization of a photographic contest, from the visit of the Evaluation Committee, until the final hearing.
ClientComitato Promotore Ravenna2019, Comune di Ravenna, Fondazione RavennAntica