A consultancy firm
A team of professionals that works alongside cultural institutions and projects to construct strategic paths.
What we do
After starting out as an association in 2009, BAM! Strategie Culturali went on to become a cooperative in 2012. It works with museums, festivals, theatres, cultural districts, local organisations, universities, foundations and non-profit entities in Italy and across Europe, assisting them with cultural management.
Our expertise is available to consultants, designers, training personnel, communication and marketing professionals, helping them to develop the most effective strategies, focus on objectives, study feasibility and sustainability, monitor results and evaluate the impact of different actions.
Having observed the changes taking place in Italy’s cultural sector over the years, we have adapted our services to meet the new requirements and cover all the latest developments in the field: digital and social media; cultural and creative enterprises; european projects; local marketing and cultural planning; urban regeneration; audience-focused approaches, designed to boost engagement; the role of culture in community welfare.
Our ultimate goal is to facilitate cultural access and ensure cultural involvement for an increasingly broad and diverse audience.
How we do it
We have developed our own vision, which we put into practice in our projects.
We are always striving to:
- break down walls and barriers that keep people out of places of culture, bring communities closer to their heritage, develop a sense of pride in community assets and build increasingly open, inclusive and welcoming cultural spaces;
- do away with top-down approaches in organisations, convince institutions to let go of some of their power and hybridise their skills, bring in new ideas and encourage a more open-minded attitude towards exploring practices from outside the cultural sector;
- boost the quality of communication and cultural marketing, both tools that are still underestimated within our institutions, facilitating their proper usage and bringing an end to comparisons between real and digital;
- focus on the public, dialogue and involvement, an awareness of the demand and its needs, while also ensuring that the reasoning is all about the offer, the content and the development of new and increasingly relevant cultural products;
- innovate, in a very practical sense: fighting against organisational inertia on a daily basis, making an effort not to do things “in the same way they’ve always been done,” trying to change routines, even if just by a millimetre.
Analysis and Strategy
Federico is a regular theatregoer, but spends more time looking at the audience than the actors. He also goes to a lot of concerts, but only to sing. Here at BAM! he comes up with, writes out and plans audience development processes for cultural institutions, from audience surveys to engagement activities.
Planning and Assessment
Francesca writes and manages plans for BAM!, monitoring resources, budgets, times and impacts. Having a clear idea about what point we’re at helps her to understand what isn’t working. This allows us to adjust our aim, measure our energy levels and maximise our results: a bit like in sport, strictly team sports of course.
Training and European Projects
Having studied cultural management and specialised in European planning, she is always guided by her tireless curiosity, burning off her excess energy on long bike rides. Her background as a scout leader makes her a perfect team leader for BAM!’s workshops and training sessions.
Digital Strategies and Communication
Dado develops interfaces, digital engagement, branding and marketing processes. A natural communicator, his obsession with all things complicated has also made him an excellent trainer. We owe the foundation of BAM! and lots of good gin and tonics to him!
Communication and Training
Proud of her origins in Copparo and her degree in contemporary art history, Elena has always worked hard to uphold and promote creative talents. Here at BAM! she plans and monitors communcation, digital strategy and cultural marketing processes on a day-by-day basis.
Audience Analysis and Study
With his origins in the Maremma and Bologna areas, Milo is fresh from his studies in Cultural Management. He has a very enquiring mind and is an excellent observer: of audiences and plants. He loves travelling and buying funky shirts. Here at BAM! he has very quickly become a black belt in questionnaires and focus groups.
Administration and Management Control
Davide came to Bologna in 2005 to study Economics and Marketing. He specialises in administration, accountancy and management control, particularly for cultural and creative enterprises. He spends his free time focusing on his biggest passions: music and physics.
Branding and Graphics
Simona is a through-and-through Bolognese who loves mixing history and design, tradition and technology. With a degree in Communication & Marketing, she has worked for a number of communication agencies and brand design firms. Here at BAM! she plans and supervises the coordinated image and visuals for cultural projects and institutions.
Alice Merenda Somma
Communication and Strategy
At the age of 8 she founded a women’s art group. She then went on to study philosophy, before going into management. Originally from Romagna but now living in Emilia, she gets cross with anyone who muddles up cappelletti and tortellini pasta. Here at BAM! she always comes up with the right words, developing and producing strategic communication content.
Social Media Marketing and Management
A somewhat unlikely fan of the most outspoken hip hop music, Pietro has a degree in philosophy and specialises in Digital Strategy and Cultural Project Management. He lives in Ancona, a city that he loves, leaving it on a regular basis purely to enjoy his return home. Here at BAM! he looks after Social Media Management.
Press Office and Social Media
Since 2009, the following people have also worked with, assisted and advised BAM!:
Alina Gasperini, Alessio Chiappi, Lucia Baruzzi, Francesco Paolo Rolfo, Miriam Calabrese, Massimo Finistrella, Sofia Calzavara, Francesca Pedone, Giulia Albanese, Danilo Politi, Giulia Couzzi, Lucia Giannini, Alice Balerna, Giovanna Dell’Aqua, Davide Marchiori, Noemi Tarantini, Dario Matassa, Lorenzo Vercelli, Maddalena Meneghetti, Stefani Cognata, Eleonora Fraternali, Chiara Sagramola, Marta Moretto, Giulia Taurino, Davide Blasig, Chiara Bernasconi, Margherita Gagliardi, Pietro Passarelli, Alice Brignani, Damiana Senette, Giulia Dal Pont, Andrea Berna, Martina Lodi, Sandro Pasqual, Enzo Bevar, Elisa Paluan, Federica Onofri, Sara Bonini Baraldi, Simone Napolitano.