Communication strategies for Regione Emilia-Romagna’s Department for Territory, Cities and Landscape

The Regione Emilia-Romagna’s Department for Territory, Cities and Landscape coordinates policies aimed at ensuring a balance between growth, quality of life and the conservation of the region’s natural and cultural resources.

In greater detail, the department is responsible for local planning, conservation and enhancement through the management of operational tools designed to regulate land use, harmonise urban development with environmental protection, and promote the quality of urban, rural and natural landscapes.<0} This is made possible through the management and use of specific tools, foremost of which is the Regional Landscape Plan (PTPR).

The regional council has recently begun the process of updating the maps of the current Regional Landscape Plan in line with the Code of Cultural Heritage and Landscape.

To ensure that the plan’s content is communicated effectively and to promote its update, the Department for Territory, Cities and Landscape has launched a project to refresh its visual identity and develop a communication strategy, drawing on BAM!’s expertise.

BAM!’s intervention consists of a communication strategy designed to support the Department for Territory, Cities and Landscape through the various stages of adapting and implementing the Regional Landscape Plan.

The project involved updating the visual identity and establishing a consistent graphic system, designed to ensure that the content of the plan can be easily identified within the organisation’s communications. These elements are complemented by the definition of strategic guidelines for communicating the department’s activities, designed to ensure consistency and continuity over time. BAM! also provides support for the organisation of events, workshops and consultation sessions, and produces the relevant communication materials.

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