The Gallerie dell’Accademia in Venice is one of Italy’s most important museums and an internationally recognised centre of excellence for the study and promotion of the Veneto region’s artistic heritage, spanning the 14th to the 18th centuries.
Aware of the key role played by digital communication in engaging audiences, the museum has begun enhancing its digital communication strategy, starting with the launch of a new website and the development of its social media channels.
These requirements have led to a project focused on renewing both the website’s visual identity and its content, with the aim of enhancing the user experience and making online information more accessible and easier to navigate. The planned activities also seek to strengthen audience development, with particular attention given to specific audience groups.
To support the Gallerie dell’Accademia’s new digital strategy, BAM! launched a project to analyse its communication channels and information flows. The museum’s strengths, challenges and operational priorities were identified through ongoing dialogue with staff, as well as a series of audience-focused workshops. The project laid the foundations for the development of an integrated digital strategy encompassing the website, social media and newsletter, supported by editorial guidelines, visual templates and practical operational tools.
At the same time, BAM! manages the museum’s social media channels, producing multimedia content and video reels, coordinating newsletters and planning advertising campaigns to promote exhibitions and events.
Alongside this, work has begun on the design and development of the new website in collaboration with Nethics, a digital marketing and communications agency founded in 2000 that specialises in website development, SEO strategies and digital services for businesses and organisations.
