Cascina Granbego APS is an association that promotes cultural, artistic and research activities in a variety of fields, with the aim of fostering opportunities for people to meet and engage in collective projects in Sassello, in the province of Savona.
With the support of the Next Generation You call for proposals, promoted by Fondazione Compagnia di San Paolo, Cascina Granbego has launched a new development plan.
Cascina Granbego highlighted the need to analyse and improve a number of aspects essential to the association’s growth: identity, governance, stakeholder engagement, community engagement, communication and project management.
Cascina Granbego has chosen the Dinamica network, formed by BAM! Strategie Culturali, Ideazione s.r.l. and Melting Pro, to work on these aspects by providing strategic support.
Following a strategic workshop and channel analysis, BAM! developed a document outlining strategic communication guidelines to support the team, with an operational focus on the communication ecosystem.
At the same time, BAM! worked on developing Cascina Granbego’s new visual identity, creating a brand book and various communication formats.
The visual concept is developed through four alchemical elements that make up Cascina Granbego, inspired by cave paintings depicting the god Bego and the region in which the association operates. This identity does not merely represent Cascina Granbego, but rather integrates with it wherever it becomes a refuge, a gesture or an encounter.
