Creative Ageing: the call for projects is open |

The call: artists, workers and institutions have been called upon to present their projects dedicated to the third and fourth age

Shining a spotlight on culture and the third age in Italy

Museums, theatres, institutions and cultural associations can play a key role in wellbeing for the elderly, encouraging more extensive participation in the city’s social and cultural life and promoting a healthier and more active lifestyle.

With this in mind, the Embassy and Consulate General of the Netherlands in Italy (@olandiamo.in.italia) and BAM! Strategie Culturali are organising a day devoted to finding out about projects dedicated to creative ageing. The initiative will take place online on Wednesday 2 December and will involve some discussion sessions dedicated to Italian workers who have dealt with the issue and a final talk open to everyone, streamed live on the Embassy’s Facebook channels.

During the morning, artists, workers and cultural institutions will be called upon to present their projects dedicated to the third and fourth age and discuss matters with other project managers and policymakers in order to identify challenges, limitations and potential action to be taken to boost their initiatives. The Embassy will gather together all their ideas, partly so as to foster a meeting between Italian and Dutch cultural workers with a view to future collaborations between the two countries.

Call for Projects

In order to identify more projects, the Embassy of the Netherlands and BAM! Strategie Culturali are launching this Call for Projects targeted at public bodies, cultural institutions, associations and voluntary organisations that have developed cultural projects dedicated to the elderly and want to come into direct contact with other workers from Italy and the Netherlands in order to develop and share new projects in this area.

The proposed projects will be divided up on the basis of three strategic objectives corresponding to the three themes to be explored during the initiative:

social activation and fighting loneliness;
care and living with illness;
active memory and intergenerational dialogue.

Participants in the call may be invited to present the projects during the day of 2 December and to take part in the work tables reserved for professionals and policymakers.

All the projects submitted and deemed to meet the study criteria will be mapped and presented in the final report on the main creative ageing projects developed in Italy.

The discussion day will lead to the creation of a report for the Embassy and Consulate General of the Netherlands, which will be shared with those who took part in the initiative.

How to take part