Where: Spazio Bianco and Officina, DumBO – Via Camillo Casarini 19, 40131 Bologna
When: Friday 13 June 2025
The event is free of charge, but registration is required in order to take part.
For information contact: dicolab_hubemiliaromagnamarche@g-lab.eu.
On Friday 13 June, in DumBO’s Officina and Spazio Bianco spaces in Bologna, the Emilia-Romagna and Marche Hub for Dicolab. Cultura al Digitale is organising a day of meetings, courses, networking and discussion dedicated to the hub community, to cultural institutions, cultural and creative enterprises, and innovative entities in the cultural sector.
The initiative is part of the third Creators Day, an event organised by Delizia Media that connects cultural organisations, new media and creators of digital content and services.
As part of the Creators Day programme, the Emilia-Romagna and Marche Hub is offering a series of events: a round table on the digital transformation of museums and film archives, two training courses on design marketing and promotion strategies for culture, and matchmaking opportunities for the Hub community and all operators and professionals in the cultural sector who are working on the digital transformation and innovation of heritage.
The event will feature the presentation of the Dicolab. Cultura al digitale project, a training system for the digital transformation of cultural heritage promoted by the Ministry of Culture – Digital Library as part of the National Plan for Recovery and Resilience Cultura 4.0 programme, implemented by the Scuola Nazionale del Patrimonio e delle Attività Culturali and funded by the European Union. – Next Generation EU. The results achieved and the courses held in the first semester by the Emilia-Romagna and Marche Hub managed by G-Lab S.r.l. Impresa Sociale, with Fondazione Golinelli, BAM! Strategie Culturali and Sineglossa, will also be presented.
The day of 13 June marks the end of the first semester of training organised by the Hub and the launch of the second semester courses, which will start in early July.
The Programme
Talk “Digital innovation in film museums: The Eye Museum experience”
with the support of the Embassy and Consulate General of the Kingdom of the Netherlands.
Spazio Bianco from 11:10 a.m. to 11:30 a.m. – free admission, although we recommend registering for Creators Day by clicking here
Introductory greetings from the Emilia-Romagna and Marche Hub and the Scuola Nazionale del Patrimonio e delle Attività Culturali:
> presentation of the Dicolab. Cultura al digitale project
> presentation of the results achieved and the courses held in the first semester of the Emilia-Romagna and Marche Hub
How is digital transformation redefining audience engagement strategies? We discuss this with Max Graven of the Eye Museum in Amsterdam, through the story of the Dutch National Film Museum and some innovative projects.
Film museums and archives moving towards digital transformation
Spazio Bianco from 11:30 a.m. to 12:20 p.m. – free admission, although we recommend registering for Creators Day by clicking here
An open round table discussion between four museums and film archives on the future of film heritage. An opportunity to discuss the opportunities, challenges and prospects offered by digital technology in the conservation, use and promotion of audiovisual archives in museums.
Contributors:
> Max Graven, EYE Filmmuseum, Amsterdam
> Stefano Tropiano, Museo nazionale del cinema di Torino
> Marco Leonetti, Museo Fellini di Rimini
> Paolo Simoni, Fondazione Home Movies
Training courses held by the Emilia-Romagna and Marche Hub
Officina, from 10.00 a.m. to 1:00 p.m. and from 2:00 p.m. to 5:00 p.m.
Two events in the Hub’s training programme dedicated to design marketing and micro-data analysis with Massimo Giacchino, digital strategist and author of the Design Marketing method.
> HEM14_Design marketing: analysing cultural micro-data (10:00 a.m. to 1:00 p.m.)
> HEM13_Promotional and design marketing strategies (2:00 p.m. to 5:00 p.m.)
To participate in the courses, you must register via the Dicolab. Cultura al digitale platform. You can register for individual courses, but we recommend attending both sessions.
Networking lunch
Officina, from 1:00 p.m. to 2:00 p.m. – the lunch is by invitation only
An informal, private occasion to exchange ideas, deepen mutual understanding and foster new connections.
Matchmaking
Officina, from 2:30 p.m. to 5:30 p.m. – participation in this session is by invitation only
Meeting tables designed to connect cultural institutions with innovative companies providing digital services, with the aim of fostering synergies and encouraging new collaborations.
