Project date

Promoting the new exhibition at Palazzo Roverella on social media: original content, advertising campaigns and a chatbot

The project

Palazzo Roverella is an exhibition space in the heart of Rovigo, run by the Fondazione Cassa di Risparmio di Padova e Rovigo.

It is famous for housing the Pinacoteca of the Accademia dei Concordi and the Seminario Vescovile of Rovigo and for periodically hosting major exhibitions.


From 28 September 2019 to 26 January 2020, Palazzo Roverella will be hosting the “Giapponismo. Venti d’Oriente nell’arte europea” exhibition, accompanied by numerous fringe events targeted at different audiences.

When drawing up a communication plan to boost brand awareness of Palazzo Roverella and reach large audience numbers, digital strategy has a fundamental role to play: promoting the exhibition before and after it opens and then planning a series of experiences for online and offline visitors, from the first to the last day of the event.


BAM! will develop a process that begins with strategic analysis and then branches off in different directions: specifically created digital communication campaigns, positioning operations with specific targets and the ongoing management of Facebook and Instagram profiles.

During six months of activity, BAM! will be fielding a dedicated team made up of a project manager, a social media manager, an art director and a Facebook adv and Google Adwords campaign expert to handle digital communication for Palazzo Roverella, from the context analysis and strategic development phase all the way through to content production and channel management during a teaser phase and the exhibition opening phase.

BAM! will also be developing a chatbot that will provide Facebook users with quick and easy access to all the information they are looking for on the “Giapponismo. Venti d’Oriente nell’arte europea” exhibition when they send a message to the Palazzo Roverella fanpage.



Discover the “Giapponismo” exhibition
Palazzo Roverella on Facebook
Palazzo Roverella on Instagram

See our services!