Training and audience development for Ecosistema Palazzo D’Avalos

Palazzo D’Avalos, located in the tiny village of Terra Murata on the island of Procida, is a historic building that has undergone numerous transformations over time: from a stately residence to a military school and later a prison. Closed and abandoned in 1988, the building was entrusted to the Comune di Procida in 2013 and, thanks to a group of volunteers, has been reopened to visitors.

Ecosistema Palazzo D’Avalos is the project, promoted by Immaginaria Cooperativa Sociale Onlus and funded by Fondazione CDP, that seeks to make the most of this beautiful and monumental asset and the great potential it has to offer.

The aim of the project is to transform Palazzo D’Avalos from a simple “container of history” into a generator of culture, by expanding and diversifying what it offers to the public. BAM! is part of one of the five key actions planned to achieve this goal: the training of volunteers from the Associazione Palazzo D’Avalos, a project partner that manages guided tours and visitor admissions.

Understanding available resources, knowing your audience, and identifying the best channels to reach them are essential for enhancing the visitor experience and strengthening the Palazzo’s communication. With this in mind, BAM! has applied its expertise to deliver a bespoke training programme on audience development, participation and cultural mediation. In addition to training for the association’s volunteers, a series of support meetings are being held to plan and implement mediation and public engagement activities at Palazzo D’Avalos.

The tools introduced during the course will enable a more diverse storytelling approach, bringing to life the histories and testimonies preserved by the Palazzo over time. This will enrich guided tours and enhance the site’s overall appeal.

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