A social media campaign developed by BAM! to launch the UBI Banca Art Guide

@arteubibanca is launching its new guide to UBI Banca’s architectural and artistic heritage, with social media communication by BAM!

A total of sixteen Italian cities, from Cuneo to Cosenza, and the same number of itineraries to be explored on foot or followed remotely, discovering the cultural heritage of UBI Banca and nearby places of interest. This is the offering from UBI Banca Art Guide, the digital guide developed by UBI Banca to promote and share the artworks in its collection – housed in museums and the bank’s historic buildings all over Italy – with the public.

BAM! has looked after the launch campaign on Instagram, in keeping with the digital strategy for UBI Banca (which we have managed since 2019). We have developed a new graphic format for the occasion, which matches the style of the guide itself. We also created an eighteen-post wall on the @arteubibanca profile.

This has produced a high-impact result on the @arteubibanca profile, thanks to the coordinated yet flexible graphics (in fact, the graphic design draws a line that continues from one post to the next, even when the configuration of the lines changes with the publication of new posts).

The launch, which started with the IGTV video, went online from 22 June to 9 July. Each of the sixteen cities was introduced with a post and a matching animation in the stories.

Following the launch campaign, the promotion of the new UBI Banca art guide is continuing with digital engagement organised by BAM!

This call-to-action, targeted at followers of the @arteubibanca profile, invites people to photograph the artworks, historic buildings and cultural locations featured in the guide and share their shots with the community of art lovers on Instagram (hashtag #UBIArtGuide).

If you don’t yet know about UBI Banca’s artistic and architectural heritage, then this is the perfect opportunity to find out more! Download the arte.ubibanca.com guide and pick your itinerary.

And don’t forget… we want to see your photos with the #UBIArtGuide hashtag!