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Workshop: Museums and Digital Communication

By 3 February 2021No Comments

Do you ever wonder how to promote your museum online through its website and social media platforms? If so, we have lots of advice.

Are you sitting comfortably?

Musei e comunicazione digitale: strategie efficaci per la comunicazione in ambito culturale (Museums and digital communication: effective strategies for communication in the cultural sector)

The workshop took place on Friday 27 November, and was targeted at all the museums in the region. It was organised by the Istituto per i beni artistici, culturali e naturali dell’Emilia Romagna, as part of the regional museum network, in partnership with BAM! Strategie Culturali.

We have always advocated the strategic use of digital communication channels for museums and cultural institutions. During this particularly difficult period due to the repeated closures, we felt it was particularly important to share our experience and skills in this field.

We talked about digital strategy for museum communication and we commented together on international best practices, including the most recent experience developed during the first lockdown. Three hours together, designed to give local museum workers functional and effective tools to use.