Bardha Mimòs is a third-sector organisation founded in Milan in 2008 with the aim of promoting, disseminating and supporting culture and the arts, particularly theatre. Since 2019, the association has been organising and coordinating the FringeMi Festival, bringing theatre to unconventional venues
BAM! Strategie Culturali, together with Patrimonio Cultura, is supporting Bardha Mimòs in a positioning and identity-building project funded by Fondazione Cariplo’s Riprogettiamo il Futuro programme.
In the minds of most people, the association is mainly seen as part of FringeMi, partly because Bardha hasn’t had its own website or social media channels until now.
In this context, there emerged a need to give greater institutional prominence to the association as a promoter of initiatives of social and cultural interest, in order to clarify the wide range of cultural events and initiatives taking place in the area, and to distinguish the association’s identity from that of FringeMi.
Thanks in part to funding from the Cariplo programme, BAM! was commissioned to develop a diversified positioning and communication strategy and a new brand identity.
BAM! designed and organised a strategic workshop with the Bardha Mimòs team, aimed at identifying key elements for the development of positioning strategies and a new graphic identity, such as vision, needs and opportunities.
The workshop led to the drafting of a document containing strategic guidelines for communication and positioning, followed by the development of a graphic concept for Bardha Mimòs’s new logo. The project also involved the creation of a brand book and a series of graphic variations to support the association’s team in adopting and applying the new visual identity.
