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The Parco delle Idee: participatory planning at the Parco Archeologico dei Campi Flegrei

By 23 October 2019 October 25th, 2019 No Comments

Three days to develop structured, operational and sustainable ideas for the promotion of the Parco dei Campi Flegrei: the call is open!

The date is set from Friday 8 to Sunday 10 November at the Castello di Baia with “Il Parco delle Idee,” a participatory workshop that forms part of the development of the strategic plan for the Parco Archeologico dei Campi Flegrei and proposes a new multidisciplinary methodological approach, open to numerous different players in the area.

The archaeological park is launching this challenge to all lovers of cultural heritage, with a view to raising awareness about this exceptional archaeological, historical, literary, scenic and environmental setting, ensuring that it is looked after and promoted adequately by resorting to a management model that uses business models and sees the active involvement of local players.

The initiative is being carried out in partnership with the Department of Social Sciences at the Università degli Studi di Napoli Federico II, with the involvement of Prof. Stefano Consiglio, professor of corporate economics at the university. BAM! Strategie Culturali has been working alongside the university right since the early stages of planning the workshop. It is responsible for communication during every phase of the project and will also be supporting the working groups during the three days of the workshop.

Who is it targeted at?

The Parco delle Idee is open to individuals and groups from the world of local business and cultural organisations, as well as to young people from the local area and further afield.

What does it involve?

During the course of the three days, participants will be asked to develop structured, operational and sustainable ideas and proposals to be implemented in partnership with the park, centred around a shared challenge: improving accessibility by constructing physical, virtual, cultural and symbolic links and routes between the sites making up the Parco dei Campi Flegrei and the other attractions in the area.

The workshop will culminate in a presentation of the projects during a plenary session attended by Antonio Lampis, General Manager of the Ministry of Cultural Heritage and Activities (MIBACT) Museums Office, and Fabio Pagano, Director of the Parco Archeologico dei Campi Flegrei.

The working groups will be supported by contributions from three guests at three different points in the workshop, called upon to provide insights that should help to develop the proposals:

  • Marco D’Isanto, tax consultant specialising in non-profit organisations, who will talk about “Sustainability and differentiated fundraising”
  • Alex Giordano, cofounder of Ninja Marketing and lecturer in Marketing and Digital Processing, who will hold a focus group on “Social media and new technologies for cultural promotion”
  • Ledo Prado, university lecturer, expert in cultural heritage and asset policies, who will explore the “The advantages of collaboration in cultural planning”

How can I take part?

The call for participants (individuals or working groups) is open until 6 p.m. on 31 October. Those interested in taking part can apply by accessing this web page and using the online form, where they should describe their proposal and state: their reasons for interest in the Parco Archeologico dei Campi Flegrei; whether they have already looked after and/or managed projects linked to the Phlegraean Fields; a brief outline of the idea they want to share during the workshop. They should also upload their CV.

For logistical reasons, the number of selected participants may not exceed ninety people.

This is an excellent opportunity to get involved, to learn through action and to contribute to the promotion of the Parco Archeologico dei Campi Flegrei. What are you waiting for?

See the other participatory cultural planning projects we have developed or supported: