• Fondazione Cineteca di Bologna
  •  Cinémathèque Royale de Belgique 
  • Les enfants de cinéma
  • Cinemateca Portuguesa
  • The Hungarian National Film Archive
Project date
2018 -2020

Audience development partner for a European film education project


The project

CINARTS is a European project headed by the Fondazione Cineteca di Bologna and funded by the European Commission through the Creative Europe programme. It won the Film Literacy tender in 2018 as part of the  Media sub-programme.

Based on the idea that film can be a valid tool for introducing children and teenagers to the world of visual arts, with the objective of training up a generation of young and very young film users, the two-year project involves six different partners: Fondazione Cineteca di Bologna, BAM! Strategie Culturali, Les enfants de cinémaCinémathèque Royale de Belgique, Cinemateca PortuguesaThe Hungarian National Film Archive



Film is often simply considered a product of the entertainment industry, without taking into account its cultural value, its ability to fuel the imagination and to provide a voice for telling stories, ideals and the society we live in. CINARTS was developed to boost this awareness and bring the seventh art closer to a very young audience. The project involves the development of a web platform available to teachers, educators and students: with the support of a technical committee specialised in visual arts, it will provide clips, images and all the resources needed to study the visual arts, starting with film. In order to develop and co-create this tool – to be tested by an initial pilot group of classes from the various partner countries – meetings, talks and idea-swapping sessions had to be organised and, more generally, various audience development schemes had to be carried out.



As a project partner, BAM! Strategie Culturali has been involved right from the very outset in the definition and coordination of a survey of the platform target groups. Each partner is responsible for organising two focus groups, one with teachers and one with students, and a questionnaire to be distributed to a broader sample of targets. BAM! is designing these tools and acting as a contact point for the individual parties to this regard.

At the end of the focus groups, BAM! will analyse the survey results and extract information and data useful for developing the platform content, and for its web development.

As the audience development partner, BAM! will work in close contact with the designers and programmers during all the platform design and development phases, focusing on the educational and content requirements that emerge during the various project phases.


CINARTS website

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