Three half-day meetings to discuss subjects linked to cultural marketing, focusing on digital strategy: theories, tools and exercises for cultural workers involved in running libraries, museums, theatres, music schools and events in the city of Imola.
A training course for the culture sector at the Comune di Imola
Communication is a complex activity, which requires specific skills and constant updates. Public organisations often employ numerous people with the task of publicising and promoting the activities carried out within their sector. This is the case of workers in the culture sector at the Comune di Imola, who expressed the need to learn about and adopt a more structured method of communication, with greater awareness of digital tools, while also strengthening the network of different sectors operating in the same field.
BAM! came up with a course divided into three training sessions, starting with audience analysis and objective identification, before moving on to build a digital strategy and, lastly, to learn more about the use of some of the most widespread social media channels. Each course was designed to provide theory followed by practical exercises (based on the Digital Engagement Framework), adjusted to suit the individual bodies represented by those attending the course, thereby providing immediate tangible support to the promotion of Imola’s cultural scene, from the Musei Civici, to the libraries, the theatre and the music school.
Each meeting began with the analysis of the results achieved in the workshop during the previous session, with a view to working together to develop an ideal planning path that could be replicated for future activities that needed to be presented to the public by the municipality.
Our version (translated into Italian and slightly revised) of the Digital Engagement Framework, developed with Jim Richardson of SUMO Design and Jasper Visser of Inspired by Coffee.