Comune di Bologna

Project date
2012 - 2014

Proposal for new pedestrianisation in the city centre

The project

Di nuovo in centro is the Comune di Bologna’s proposal for developing a new pedestrianisation concept in the city centre. Sustainable mobility, accessibility and cyclability are all fundamental ingredients for the future. All accompanied by abundant helpings of urban regeneration.


Following the first public presentation of “Di nuovo in centro”, the Comune di Bologna launched a campaign to get local residents involved in drawing up the plan. The primary requirement during the phase prior to the public meetings was to develop an image able to represent the proposal and also to identify the most suitable means for achieving and involving the local people themselves.


BAM! worked on the project identity for the engagement process and developed the concept for the meeting materials. Its strategic support also extended to identifying the most suitable communication tools for reaching the various target groups.



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