Online audience survey for the Festival della Scienza

Festival 2.020 was one of the winning projects in the Open2Change tender launched by the Compagnia di San Paolo, which provides funding for cultural institution projects aimed at launching or stabilising one or more processes or products within the field of audience development. The project put forward by the Genoa-based Festival della Scienza and the innovator Sabina Barcucci, intends to develop an Online Science Festival and aims to offer a new method for use and new online content, bringing about more widespread involvement of the Festival della Scienza networks and audiences.

Every year, the Festival della Scienza promotes and publicises a large number of initiatives for numerous different audience segments over the course of ten days in Genoa.

The Festival 2.020 project aims to bring Science to the centre of an even more extensive and widespread ecosystem, using the internet as the tool for publishing the content and growing, stimulating and promoting this ecosystem through opportunities for discussion and mutual support between organisations and audiences.

The Associazione Festival della Scienza and the innovator Sabina Barcucci involved BAM! during an initial analysis phase designed to develop actions to involve one of the Festival’s key audiences – hosts, who are essential figures at the festival, covering many roles, including organisation and accompanying visitors – and to develop new online audiences.

BAM! explored the most suitable analysis tools, developing an online survey for Festival hosts.  Around 500 responses were received. They were analysed and collected together in a report that specifically highlighted the habits and preferences of the host target group, with the possibility of involving it more within the Festival 2.020 project.

Work is currently underway on a second phase of investigation.