Partner

• University of Bologna

• 6 European Institutes and Universities

Project date
2016 - 2019

Communication partner for the Horizon 2020 project that measures Europe’s perceptions

The project

PERCEIVE is a European project that lasts three years, part of the Programme Horizon 2020 for funding for research and innovation. The research carried out by PERCEIVE aims to understand what affects the perception of Europe at a regional level. The project will investigate how citizens in different European regions that are part of the analysis feel European, and whether they feel the effects of the Cohesion Policies implemented by the European Union.

The partnership of PERCEIVE,  led by The University of Bologna, includes: The University of Gothenburg (Sweden), The Academia Romana (Romania), The Institute of Agricultural and Food Economics – National Research Institute (Poland), The University of Barcelona (Spain), The University of Portsmouth (UK), Vienna University of Economics and Business (Austria) and BAM! Cultural strategies.

Why

The European projects are the heritage of the European Union: PERCEIVE is a complex research project, comprehensible only to the academics and researchers, but the issues investigated closely concern all European citizens. Hence the importance of recounting the step by step blueprint, to enrich it even through the confrontation with non-academic stakeholders, and to involve European citizens. BAM! has been involved as a communication partner and spreading the word about PERCEIVE, and is in charge of Work Package 7.

How

BAM! has the task of setting up and implementing all communication, interaction and participation actions (internal and external) for PERCEIVE. The starting point will be to develop a strategy to communicate effectively during the 3 years of the project: from the work in progress to the final results, through the intermediate results of the research, as well as through contributions and comments collected from the outside.

The challenge of PERCEIVE’s communication is to be able to make an impact with each identified target audience: researchers and academics related to the matter, policy-makers at European and regional level and also with the broader civil society.

BAM! created the brand and the coordinated identity PERCEIVE, including in the graphic sign the cohesion and diversity that characterise the project. BAM! is responsible for organising, editing and producing the project’s communication content (text and multimedia): the structuring and management of the website, ensuring suitable social content, interaction and the development of tools and digital communication and non.

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