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BAM! in Helsinki for the final event of CREMA: creative making, museums and new audiences

By 26 January 2023February 7th, 2023No Comments

The CREMA (Creative Making for Lifelong Learning) project, funded by Erasmus+, is drawing to a close. After meetings, studies, mapping and pilot activities hosted in 7 European countries, the partner organisations met in Helsinki (Finland) between 10 and 12 October to present the final project results.

On 11 October, the Finnish Museum Association – the local partner – organised an open event to meet Finnish culture professionals and museum workers. Participants had the opportunity to try out some creative activities and workshops first hand: workshops on how to approach the disabled, activities for adults involving museum collections or for stimulating entrepreneurship and innovation, but also strategic workshops like the one organised by BAM! on audiences and targets.

As in the case of other CREMA project meetings, the meeting in Helsinki was also an opportunity for professional exchange, for experiencing places, people and practices useful for the development of the project itself. For example, we visited the innovative Oodi Central Library, the brand new municipal cultural centre that revolutionises the library concept, bringing together coworking spaces, technological and digital equipment, play, learning and socialising.

In the near future, by the end of December 2022, the project outputs will be published in the form of the CREMA Guidelines: six documents that explore the theme of creative making in museums aimed at a target group of adults, recounting European experiences, providing practical information for museum professionals and ideas for activities to be proposed on the basis of the experiences of the pilot projects carried out by the partners in recent years. BAM! worked specifically on the “Engaging new audiences” guidelines, which look at aspects of audience engagement.