On 13 February 2014, during a public event at the Teatro Dal Verme in Milan, a panel of professionals from the world of culture – with some very young assistants from the LAIV project – picked the 12 cultural innovation proposals to be supported by make a cube3, Italy’s first innovative business incubator, which would help them turn their ideas into a business project.
BAM! numbers among the mentors of the Fondazione Capriplo’s Innovazione Culturale project
The winners had the honour (and duty) to receive several months of intensive incubation work from the staff at Avanzi, as well as from an extensive number of professionals from Milan and further afield who assisted the projects during mentor nights and lessons held at the Frigoriferi Milanesi.
BAM! was asked to offer strategic, theoretical and technical support to the winning projects, with particular reference to the following issues:
- cultural branding and digital strategy for culture
- participation building for cultural institutions and projects
- interaction design for cultural heritage
- “culture-based” local marketing and place branding