Comunicare il Museo*: training for Emilia-Romagna’s museums

‘Comunicare il Museo* – Collezioni, Comunità, Pubblici’ is a course for developing innovative museum communication techniques and practices. The course is targeted at museum workers from across the region and is promoted and supported by the IBC – L’Istituto per i Beni Artistici, Culturali e Naturali of the Regione Emilia-Romagna.

The IBC wanted to give the region’s museum workers the opportunity to learn about and adopt a more innovative communication method, teaching them how to use 2.0 tools and encouraging them to start thinking about museum networking projects.

Given the high level of demand for places on the first course among the region’s museum workers and its positive outcome, the IBC felt it would be a good idea to offer other museums the chance to strengthen their cultural communication skills.

Course one

BAM! planned and ran a training, practical, planning and support course for the development of communication projects in museums. The ultimate objective of the training course, held over three days packed with real case studies, was to get the museums to come up with a project by developing a number of networking communication proposals. The three days of training included contributions from Alessandro Bollo of the Fondazione Fitzcarraldo, Luca Melchionna of Mart di Trento e Rovereto, Noemi Satta and Giuliano Gaia of Invisible Studio.
The best projects were supported by the IBC, which made it possible to implement them. The experiences of the participating museums were studied and compared online, on a Network 2.0, which is an online platform for sharing content, photos, videos, opinions and points of view on innovative communication in museums. Almost 150 museum workers from across Italy signed up to the network.
In order to promote ‘Comunicare il Museo*’ and its proposed approach, BAM! recorded a motion graphics video with the technical assistance of TIWI.

Course two

BAM! planned and ran a training course with a very similar approach and dynamics to ‘Comunicare il Museo*’ course one.
The presentation of the second course involved Chiara Bernasconi from the Digital Media Department at the MoMA (Museum of Modern Art) in New York, who took part in a public meeting and described her experience in digital strategy at the MoMA, giving a number of examples of low-budget projects that could be replicated by smaller museums.
The four days of training on the second course saw contributions from Alessandra Gariboldi of the Fondazione Fitzcarraldo, Luca Melchionna of Mart di Trento e Rovereto, Carlotta Margarone of Palazzo Madama and Luisa Carrada.

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