Open2Change is the name of the latest call from the Compagnia di San Paolo, aimed at creating audience development projects for cultural institutions. The winning projects include “Regio Digital Board”, written by BAM! alongside the Turin-based Teatro Regio
What does it involve? A two-year engagement process, dedicated to students and young professionals in the digital, technology and innovation sector, and to culture and performing art enthusiasts. The Digital Board from which the project takes its name also represents its objective: creating a permanent group able to work alongside the theatre and assist it in planning and developing digital engagement activities for a young audience aged between 18 and 30.
The main activities, developed to facilitate the achievement of the objectives established by the Open2Change call for entries – generating management, organisational and planning chance fostered by the presence of an “innovator” – include a planning marathon, a three-day participatory workshop for trying out new forms of engagement. All this will take place at the Teatro Regio, giving participants the chance to experience daily life at one of Italy’s most important opera houses.
A great challenge for us here at BAM!, who have the role of “innovators” within the project. We will be working alongside the theatre as an experienced partner, bringing in our planning skills and models that should find fertile ground for development, experimentation and implementation within the institution’s routines and internal working practices.
A new audience development experience, in keeping with the path that BAM! has been forging thanks to the two Compagnia di San Paolo calls for entries prior to Open2Change: Open 2015, won with the Museo Senior project, and Open Community, in which we took part with the OpenVicoli project, still underway in Genoa.
Sit back and enjoy the show!
Photo: courtesy of Teatro Regio