Mentoring is the Laboratori dal Basso initiative that brings together young businesses and organisations from Puglia with expert entrepreneurs willing to help them during the start-up phase.
Project management and communication support to boost a project for promoting Lecce’s museums
BAM! worked alongside the association on matters such as organisation, sustainability, project management and communication strategy, focusing particularly on 34° Fuso’s current activities. The most important of these is the MuseoWebLab project, winner of the Principi Attivi 2012 competition. It aims to experiment with innovative approaches and strategies for the promotion of small and medium museums in Lecce, making use of Web 2.0 and adopting a participatory philosophy. The MuseoWebLab project led to the creation of the PugliaMusei cultural promotion portal.