Since the end of 2020, the Fondazione Monte dei Paschi di Siena has contributed through Reset to supporting local cultural organisations that have been thrown into crisis by the pandemic.
Reset was entrusted to Dinamica, a network of consultancy agencies in which BAM! is a partner together with Ideazione and Melting Pro.
The process was divided into several phases that saw progressive strategic mentoring aimed at analysing the needs of the community and responding to them with support, sharing and empowerment activities.