Musikè is a music, theatre and dance event promoted and organised by the Fondazione Cassa di Risparmio di Padova e Rovigo.
The performances are centred around dialogue between the arts, bringing some of the most prestigious artists on the national and international scene to take the stage in Padua and Rovigo.
Managing the social media channels for Musikè: a series of performances in Padua and Rovigo
The Project
Why?
The performances are all free of charge and seek to provide cultural entertainment for the inhabitants of the Padua and Rovigo areas.
With a view to expanding Musikè’s audience and reaching younger sectors of the public, a decision was made to publicise this year’s event via a new Instagram channel and by sponsoring initiatives through an advertising plan.
BAM! was asked to manage the social media channels to promote the event and boost the audience figures.
How?
BAM! supported the Fondazione Cassa di Risparmio di Padova and Rovigo in developing an editorial plan for promoting and relaunching the initiatives offered as part of the event.
The launch of the Instagram channel involved the development of content such as post graphics and stories during some of the events.
A sponsored ad plan was drawn up and implemented to raise more awareness of the events through digital promotion.
Resources
