Client

Regione Emilia-Romagna

Project date
2023 - 2024
Categories

Two years of communication campaigns and content curation on women’s empowerment and combatting gender-based violence

The Project

Combatting violence, gender culture, work, welfare and health, and gender budgeting are the main issues on which the Regione Emilia-Romagna’s Equal Opportunities Department is focusing. The strategies implemented and the actions substantiating them require a constant communication effort aimed at informing the people targeted by each service and thus expanding the user base.

Why?

After the first “Dalla tua parte” (On Your Side) campaign to raise awareness about the many different forms of gender-based violence, launched by BAM! on 25 November 2021, and following on from the communication support given to the regional department with regard to women’s empowerment issues for 8 March 2022, we are once again supporting Equal Opportunities as part of a longer communication process targeted at the residents of the whole of the Emilia-Romagna region.

How?

On the one hand, the communication process, spread over more than two years, includes activity designed to develop new in-depth content, reorganising certain areas and updating them on the department website.

Meanwhile, it also involves focusing specifically on the days on which dialogue, updates and discussion on gender policies are concentrated at international level: 25 November, World Day for the Elimination of Violence against Women, and 8 March, International Women’s Day.

For these occasions, BAM! has developed a long-term communication strategy that constitutes a solid guide for coming up with individual communication campaigns on a regional scale.

This was the basis for developing the first communication campaign “Il nostro silenzio non ci proteggerà” (Our silence will not protect us), which will be launched on social media (Facebook, Instagram, YouTube), online and paper-based newspapers, radio and billboards from 25 November 2023

This will be followed by subsequent campaigns, with further thematic variants, to coincide with 8 March 2024 and 25 November 2024.

BAM! was also responsible for developing the online and offline communication materials for the conference on alliances against gender-based violence, held in Emilia-Romagna on 24 November 2023.

Photography by Riccardo Giori

Resources

The Equal Opportunities website
The regional watchdog
The Facebook page
The Instagram profile

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