Project date

A training course, to broaden the digital horizons of an archive that has always looked to the future.

Il progetto

Fondazione Alinari per la Fotografia is a Regione Toscana organisation established in 2020 that protects, manages and promotes the photographic heritage collected by the Alinari family since 1852.

That was the year the three brothers founded what was to become the world’s oldest photography, image and communication company in Florence. Restoration work is currently underway on its historic headquarters in Villa Fabbricotti, which will soon once again host the archive that is being reorganised at present.


Working with images on a daily basis represents an unmissable challenge for the Fondazione Alinari team: planning a digital communication strategy that is able, on the one hand, to engage identified audiences and, on the other, to develop a coherent narrative of the brand and its many proposals in order to reach new audiences.

In order to broaden its staff’s digital and social vision, Fondazione Alinari has asked BAM! for a training course.


By planning a training course with extensive practical implications, BAM! has contributed to the communication office’s digital and social awareness.

The various strategic and operational aspects needed to achieve the set objectives will be explored during seven online meetings lasting four hours each.

Theory, exercises and case studies, starting with methods for developing a digital strategy, and progressing from the correct use of channels in relation to audiences to a focus on content curation.


La Formazione di BAM!
Alinari su Instagram
Il sito Alinari

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